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Roibos Casas ProConstruidas Naming & Branding

Knowledge areas required for the project:

  • Creative direction
  • Art direction
  • Graphic design

The question

The client proposed to create the name and graphic image of his new company. A high-quality prefabricated houses building company. The concepts to be transmitted were well-being, proximity, involvement, professionalism, enthusiasm for each project and transparency.

The answer

Roibos was our naming proposal. It is a word that transmits the warmth of the home, a moment of relax and enjoyment. As far as the brand image is concerned, we proposed a generative logo: from an initial form the same logo can acquire different forms depending on its use.

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